Who it's for
Benefits leaders who own the plan story-and channels who teach it.
Beachhead industries mirror the 2008 NMA study population: government, manufacturing, aerospace, and defense-where plan documents are serious and communication bandwidth is tight.
Studied population (Clark, 2008): government, manufacturing, aerospace, defense, healthcare, utilities, and other sectors.
Plan sponsors with 200+ employees
Roughly 200–200,000 employees. Priority beachhead: government, manufacturing, aerospace, and defense-the industries that dominated the founding sample-plus related plan sponsors with dense plan documents and thin education bandwidth.
Association education directors
Workshop buyers who need a clean, non-advice curriculum on plan features for member employers-without gender-based tracks or retention promises.
Advisers & recordkeepers
Later channel partners. FeatureHeld measures and teaches features; licensed advice stays with the firm the client already chose.